A local Chicago hockey association contacted MCLLC looking for a logo to announce their new tournament. Our team worked closely with the league director to create a bold, vector logo that could be used in both print and digital applications.
Ella CityHomes is a luxurious townhome development located in Colorado. By researching the history and location of the neighborhood, our team was able to provide various naming conventions for the development. Inspired by the neighborhood, Bellaire Street gives birth to the name “Ella” located in the center of the word. The logo uses a wide
As part of the hotel renovation, The Lounge at The Redbury is a completely new bar located in the hotel lobby in New York City. Our task was to create a brand story that would subtly tell the history and heritage of the hotel. Our concept was to highlight what process can look like in
The Ashburn is a family style restaurant located in Loews Hotel O’hare. Our team developed a brand that paid tribute to the airport environment. The new branding direction included a new branding colors, fonts, and a refresh to menus and posters. Our solution was to study vintage airport colors and find ways to incorporate big
The River East Collection is part of a hotel collection in Chicago’s Streeterville neighborhood. Our team provided a logo constructed by using the letter “R” and infusing a directional arrow pointing east to represent the location of the collection.
Espadin is part of a development collection located in the LoHi neighborhood in Denver Colorado. Our team created a new identity for Espadin to be used on all print & digital collateral. The brand pays tribute to the sharpness of the espadin plant with spanish influences.
The Palmer House reached out to us to help assist in redesigning the menus for Potter’s Chicago Burger Bar. Our team worked with the Palmer House to concept, design new menus and create similarly aligned collateral. Each collateral piece would carry a “retro-diner” theme with a modern twist.
Terrace on 7 is an indoor-outdoor Japanese sushi bar and pool area located on the 7th floor of The Dominick Hotel. To remind visitors of the vertical elevation, our team emphasized on the number 7 and incorporated a wave icon to imply the water element.
Gioia Chicago is a new restaurant located in the West Loop neighborhood. Our team developed a branding package for Gioia Ristorante E Pastaficio that celebrates their classically comfortable Italian cuisine with detailed and elegant design.