Tribune Tower is an icon in the Chicago skyline, and when CIM and Golub converted the building to luxury residences they retained Michael Coleman Creative Services to produce marketing collateral and provide creative director. For their promotional videos, we conceptualized the message and established storyboards to direct the video. After working with videographers to produce the necessary visual assets, we collaborated with their production team to create an elegant summary video that tells potential residents about the homes, amenities, and lifestyle that comes with ownership in the building.