Tribune Tower Residences is the new incarnation of one of Chicago’s most iconic high rises. As luxury residences still under construction, and with a considerable price tag, the sales cycle can be long. Social media is one way we keep clients, agents, and owners engaged in the project though its development. Posts focus on the lifestyle within the building and the surrounding neighborhood. Daily engagement monitoring allows us to respond to comments, watch tagged photos for reposting opportunities, communicate with contacts, and collaborate with complementary brands.