As part of the hotel renovation, The Lounge at The Redbury is a completely new bar located in the hotel lobby in New York City. Our task was to create a brand story that would subtly tell the history and heritage of the hotel. Our concept was to highlight what process can look like in the life of a young individual moving to New York City. The new branding would showcase a quiet artistic tone with musical elements.

Our solution was to create a brand story of a fictional woman moving to NYC. The logo is composed of a gesture drawing of a woman’s face and her hair to resemble a music note to reference the hotel’s musical history.