Spring & Dean
Package Design

For a collaboration between The St. Regis Aspen and W Aspen hotels during Ski Week, our team designed a custom bottle label for a limited release rum. Our design was rooted in the unmistakable trees that give this iconic location its name, as well as a name derived from the two streets the properties reside on Spring and Dean. The label sported a topographical map style aesthetic reflecting the concentric rings of an Aspen tree.