Aroma Culinary is a manufacturer and distributor of hemp-derived CBD infused culinary condiments. We helped redesign and refine the identity of their brand. Paying homage to Jamacian chef and co-founder, Leighton Murdock, we infused colors emblematic of Jamaica into the color palette with colors that resemble herbal and earthy tones. For the logo we wanted to represent the motif of balance, so we designed the word “Aroma” to be symmetrical reversing the ending A and adding serifs to create an airy feel.