In Denver’s newest neighborhood at 9th and Colorado, CIM is developing 9+CO, a walkable urban city center full of retail and lifestyle brands as well as luxury apartments, condominiums, and townhouses. Ella CityHomes is their premium residential product, and the townhouses deserved outstanding identity and brand development. As an all-encompassing sales tool, the Ella CityHomes website reflects the timeless luxury of the residences and the chic urban style of the neighborhood.
A targeted Google AdWords campaign drove remarkable volumes and quality of traffic to the site. We ran one campaign that targeted intra-Denver shoppers and another that targeted shoppers from other major domestic markets. With a budget less than $700/mo we attracted an average of 562 unique users to the site per month who each explored at least four pages of the site.