WHAT WE DO
A streamlined, locally-customizable process implementing global initiatives at property level.
Michael’s team has created solutions and a streamlined process to help execute our global marketing initiatives at the property level. They are highly responsive, seek to understand cultural nuances, and have proven their ability to translate the brand vision and visual identity into compelling, locally customizable collateral.”
JAMI KIRK // GLOBAL EXPERIENTIAL MARKETING
The Ritz-Carlton, St. Regis Hotels & Resorts
Ritz-Carlton Reserve, Bulgari Hotels & Resorts
HOW WE WORK
St. Regis Hotels introduced a new brand visual identity in 2016 and requested assistance in translating that aesthetic to their catering, events, and weddings sales tools. After coordinating a brand standard design with the corporate creative team, we developed a portal for properties to schedule creative services and upload assets.
STAGE 1: LARGE PROJECT
We worked with the corporate marketing team to establish a brand standard design and workflow process to roll the design out to all fifty-five properties worldwide.
STAGE 2: SMALL PROJECTS
Via an online portal, each hotel scheduled creative services and uploaded their assets, which were routed to a designer in our office who worked with the property to complete their menu design.
Like what you see? Let’s work together!