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Storefront Brand Messaging

Chuck’s Manufacturing wanted to use their high exposure Michigan Avenue storefront to communicate more than just their name. We created signage that pairs their taglines with custom icons to explain the restaurant’s lunch, dinner, and “overtime” offerings and its concept that integrates dining, business, and entertainment to accommodate the “lifestyle entrepreneur”. The messaging was placed below diners’ line of sight as to not obstruct Michigan Avenue views and was constructed in the brand’s CMYK color scheme on a transluscent vinyl background.